ACCURADIO
Freelance, as a Marketing Strategy Consultant
AccuRadio is a pioneer (founded in 2000) streaming online music service that successfully developed a very solid early-adopter customer base that is now aging. The main challenge facing the company is to attract new, younger customers to extend and renew their user base.
WHAT DID I DO?
- Distilled and analyzed high-level findings from primary research to understand present brand strengths, weaknesses, and possible avenues for improvement.
- Analyzed existing brand elements with an emphasis on current positioning, industry insights, core audience and competition landscape.
- Researched top competitors and suggest suitable market-specific brand elements for the following international market regions: Europe, Latin America, and Asia.
- Examined different options for brand positioning, voice, and identity.
