Nissan Iberia (Portugal and Spain) media strategies were handled by Omnicom Media Group in Barcelona. I was hired to join the team as a media planner, specializing in developing online and TV plans for two of their models, Qashqai and Leaf. The global "What If" campaign was developed during 2012 - 2013, when I was part of this team, involving coordination between the Spanish branch and the other European offices with respect to international outreach.